In this post, I am going to talk about your demographics and your visitor’s demographics.
I was browsing on Wealthy Affiliate for a few topics about SEO in order to discuss when I saw this question. Now, this is a pretty interesting question and I will explain to you why.
So, if I host my website at a company from Europe and I publish about something that is related to the USA, will my website be outranked by the websites which are hosted in USA?
If an American decides to search for your keyword in Google, your website will get outranked by the websites that are hosted in the USA.
In general, when you search for stuff on the internet, the search engines will usually show you the website from your surroundings. They do this in order to offer you relevant information. For instance, if you leave in California and you google Walmart, if Google will show you the address of the Walmart in Singapore, it won’t help you at all.
So, yes your demographics have a good impact on the number of visitors that you will have on your website. Just go and ask your host where the servers are. For people who host their website at Wealthy Affiliate(myself included), the servers are hosted in Canada or USA…I am not very sure, but it is definitely one of those two. Since both Kyle & Carson are from Canada, I would incline to say Canada.
Okay, but what if I want to reach more people in India or other locations?
Well, the best thing for you to do will be to target that country in your keyword.
For instance, instead of having a keyword like “free online movies”, use “free online movies in India”. Well, that’s actually a way too broad keyword. Use something like “free online movies in Mumbai”. That would be a good targeting.
Another thing that you can do is to contact regional influencers. Try to look for bloggers who live in that area that you want to target and ask them to share your website. Of course, you will have more results if you reach up for bloggers which are active in your niche.
Those are just some free solutions. If you have a budget, you might want to use ads. You will have results way faster.
That’s pretty much all about demographics and organic traffic. If you have any questions, feel free to share them with me in the comment section below!