How to create content for a blog is the 3rd lesson of the How to build a Blog Guide.
In this post, I will share with you how to use WordPress in order to create a page/ post, how to add an image to your posts, how to schedule your posts and how to create content for a blog in order for it to rank well in the search engines and to bring you traffic.
As I mentioned, at the beginning of the guide, I will take you through every step. Therefore, after teaching you how to create and host a blog for free, the next step will be to show you how to use WordPress. I am not going to overwhelm you with all the information that I posses. For now, I will teach you only the strictly necessary.
How to create posts and pages in WordPress
This is the first thing you need to know. In order to begin you need to get into your website’s dashboard.
While you are in your website’s Dashboard, you will have to options. You can create a post by either going to the top bar and hover your mouse over the +New feature and click on Post, or by going to the left side menu and hover your mouse over the Posts item and click on Add new.
Creating a Page works on the same principle as creating a post in WordPress. However, instead of hovering your mouse and click-ing on posts, you need to click on Pages.
5 Tips On How To Create Content For A Blog
1) Having a conversational tone
Now, if you’ve been surfing the internet in the past years, I am sure that you cam across those types of websites where the posts seem to be created by “Bots”. They are written in a tone similar to any Terms&Conditions. The downside of that is that people will get tired of reading the content and they will eventually leave.
It is like attending a class with a professor that all it cares about is the grades that his students earn
Now, this is not what we are aiming for. We want to be the type of professors who connect and entertain their students such that they will feel happy to be around us and to learn from us. In order for our audience to feel “comfortable” with our website, we need to BOUND with them. Therefore, instead of using the ol’ grim tone, we might want to adapt a friendly conversational tone.
Imagine that you are having a conversation with your best pal and he is interested in something that you’ve studied for a while. It can be the universe, the new shoe promotion, the new Iphone 8 and many other things. You should write the exact same words that you would use with your pal.
*Remember, writing for a blog should be more like a conversation rather than an interview.
2) Make Your Content Readable
As mentioned above, here we write out of our passion. We don’t need to respect all of those grammatical rules since we are not taking an English exam.
So, what do I mean by that?
Well, the first thing we need to take into consideration is to divide the paragraphs. Instead of writing one paragraph of 10 sentences, we can write 5 paragraphs of 2 sentences.
How does that help?
Well, it is scientifically proven that if we would have two identical texts, one of two paragraphs of 10 rows and the other one in 10 paragraphs of 2 rows, our brain will be tricked in thinking that the second text is shorter whilst it contains the exact amount of words.
Imagine if you browse a website that has 1 paragraph of over 100 rows. How likely is it for you to actually read the whole paragraph?
Now imagine that you browse a second website on the same topic that contains the same 100 rows but divided in paragraphs of 2-5-10 rows. I usually fell for the second option because my brain thinks that I will have less to read when in fact you have the exactly same amount of words.
Now, there are only a few people that will come to your website and decide to read everything that it is on it. Most of your readers will usually land on a post of your website and they will quickly scroll until the end of your post. They won’t take the time to read all of the information that you share and you will have to catch their attention in order to make them read your context.
This is pretty hard to achieve. You can achieve in a few ways:
- By adding Eye-Catching titles& Headings
- By adding animations to your posts
- By adding images
- By offering Giveaways
- By starting a paragraph with interesting information and so on.
Unfortunately, this skill can only be improved by practice. There is nothing that anyone can say in order to help you to succeed from the first try.
4) Make your posts more cheerful
As I mentioned before, the main problem of bloggers and online entrepreneurs is that the readers tend to get bored very fast.
Having long posts with tons and tons of information doesn’t help you that much.
So, a few way to bypass this are:
- Shorten the long posts(the ones that have over 2k words) in multiple posts and link them together.
- Try to use different colors on your posts
- From time to time try to add an Image or a Video relevant to your topic
- Try to interact with your audience. Ask them what they like. For example if you discuss politics, ask them how does a better world look in their eyes. Try to ask them a lot of questions to form an interaction. Ask them what they would want to see on your next post.
- Raise awareness about different topics within your niche.
- Keep your post relevant to the subject. Don’t go too much off-topic. They come to your post based on some “keywords”(this will be explain later), and they expect to see content relevant to that keywords.
- Avoid having monotony.
5) Share with your audience your honest opinion
If there’s a thing that both of us have in common is those Internet Marketeers that review the worst and most expensive products as they would be the sun and the moon whilst in reality they are useless overpriced products. *They do this in order to sell more expensive products and to get a higher commission.
What those scammers fail to realize is the fact that on the long-term, they will start and lose their audience. They are happy to settle with $10k profit when they could be patient and have x10-20-50-100 that sum on the long-term.
You see, by staying true, people that will try the products that you recommend, would be happy with the results and they will help you expose your blog to other acquaintances of them and you will receive a lot of traffic.
How to add an image to a post or to a page in WordPress
Now, that you know how to add posts and pages at your own will, it is time for you to start and create content. However, if your page only contains paragraphs and headings it can start to be quite boring for your audience and they will LOSE their interest pretty soon.
One of the best tricks that you can use is to add visuals to your posts. Now, I already created a whole post on that and in order to avoid duplicate content, I will ask you to click here and to come back once you finished reading. Besides showing you how to add an image, I also showed you from where to get legal images in order to avoid further problems.
Where can you get ideas to write content from?
By now, you already know how to create posts and pages, how to structure and how to write content, how to add an image to your posts and pages, but the next problem you face is that you don’t know what to write about.
Those are a few ways that I used and that I am sure that will help you to come up with new content:
1) Setting Up Google Alerts
If you have no idea what to write about, then I suggest you to set up Google Alerts.
Google Alerts is a great way to come up with the latest news within a specific niche. Basically, what this does is to search on a daily basis for the specific keywords that you will set and to send you to your gmail links with the results.
Those results are the latest news that big companies such as Forbes, publish around your niche.
2) Join Facebook Groups
There are over a billion of Facebook users. With those large numbers, a lot of groups were formed on Facebook in the past decades.
There are literally groups for everything you want.
Those groups are more than just a bunch of people that are interested within a niche. Those groups can serve us a source of content.
What better source of inspiration than a group full of individuals that have plenty of questions about our niche?
We can carefully analyze the FAQ’s and later create separate posts about each one of them. Moreover, if the group contains a lot of members, we can even browse the comment section and come up with answers for their questions.
The new content it’s basically served on the table!
3) Spy Your Competitors
Spying your competition has been practiced since forever. This is a very good option in order to come up with new content and in order to see what you need to improve to your blog’s structure.
Search for your niche in any search engine and take the first 10 websites that appear on the front page. Take a good look around and see what their last posts is about. Moreover, you can take a look at their menu structure, website structure, post/page layout in order to see and understand why they appear on the front-page of Google/Bing/Yahoo/Yandex and so on.
Don’t copy paste their content. Try to rewrite it. If you would copy paste the content, the search engines will figure out that it is a duplicate content and they will not rank your posts and pages. Even though you modify 1-2-10 words, they will still figure it out. Just try to take all that information and write it on your blog with your own words.
4) Discover ideas while you create posts.
Even though it might sound silly, this is a great way for you to come up with ideas for your future posts.
Let’s assume that you have a blog about tea. While you are listing all types of tea, it might occur to you to create other posts such as: The best tea to serve in UK; The benefits of X tea or Y tea; Who were the first people to drink tea and so on.
Just by writing about creating a blog on tea four ideas occurred to me.
You will see that once you will write about something, you will start to get more and more ideas of what to write about.
That’s all on today’s lesson: How to create content for a blog in 2017. If you have any questions, please share them with me in the comment section below! Cheers :)!