As it says, in today’s post I will show you how to schedule posts in WordPress and I will always tell you why this is a great thing to do.
It is a very easy process that you can do it in less than 1 minute. Here’s how:
While in your WordPress Dashboard, go to a post that you would like to schedule in the following week. Once you access it, go on the right side of the screen and at the “Publish immediately” default, click on Edit (see image below).
You can select each day month and even year for when you want your post or page to be published. You can choose for a post or page to be published in the future or in the past. However, you can’t publish your post for a day before your website was created. This is how to schedule posts in WordPress.
So, why you should schedule a post? Why not just publish it on the same day?
Well, in order for your website to get a better rank in the search engines, it needs to have a post publishing frequency. I have a frequency of publishing new content around three times a week.
Having fresh content being frequently published is one of the main ways to gain authority in your niche. The search engines check your website on a weekly basis and analyze your behavior. If they see that you are constantly publishing new content, they will rank you better than the websites that publish 1 or two posts a month.
With the feature of post/page scheduling, I can easily spend one day during weekend and create 10 posts for my website. Therefore, I will avoid spending time three days a week in order to create and publish a post in order to maintain my publishing frequency.
In meantime you can take time off doing anything you want or you can spend time to create more content in advance. I am currently struggling to create content for 5 months in advance.
Publishing content three times a week is good, but you should try and create more posts in order to publish new content 5 times a week. Top websites in any niche usually publish around 7-14 posts a week. However, all those websites pay people to create content on their website. I also created a post discussing the benefits of hiring a freelancer here and another post discussing the cons of hiring such a person here.
Don’t know what to write about? Check out my Quality content page here, where I give you tips on creating a better content and where I also show you from where to come up with new ideas for your content :)!