In this lesson, I will show you how to create content for a website. I know that many of you are beginners and this is why in the first time of the post I will show you how to actually create a new post and a new page for your website.
So, let’s begin!
After you installed WordPress on your website(for those who are not members of Wealthy Affiliate), the next step is to start creating website content(posts and pages). In order to create a new post you have two methods: First is by going on the top bar menu and after the W(WordPress) icon, the website name and the comments icon, you will find a new icon with a “+” symbol. Hover your mouse on it and click on Post. The second method is to go to the menu on the left, hover your mouse over “Posts” and a small menu will pop up. Click on the Add New in order to create a new one.
Creating a page is simple as well, but you have to press on Page/Pages button instead of Post.
Tips for writing content
1) Avoid sounding like a machine
When creating content don’t try to be perfect. Errors are natural, are what humans do. Try to sound more humane in your posts. Imagine creating a post like a conversation of yourself with one of your friends.
Try to write, with your own words, in the same way, you would explain to your closest friends how something works or to tell them about a movie or some news you heard. You don’t have to be extremely formal. You are not at a press conference. However, try to avoid vulgar words as much as you can.
2) Make your content more readable
Here we are not at an English exam so avoid writing long paragraphs. The whole point of your pages and posts is to leave the visitors a message. However, most of your visitors won’t stay from beginning more than 1-2 minutes or even less. Trust me, they are not going to read your paragraphs of 10-16 sentences.
Try to break them as I do. Instead of writing long paragraphs that give the sensation of having much to read, write small paragraphs that seem easy to read. It will be the same amount of information, but your visitor will bill believe that since are small paragraphs, it will read them more easily.
3) Catch your visitor’s eye
This is pretty hard to master, but with time you will find out that it will give you great results. Write eye-catching titles and headings on your posts/pages. This is an ongoing skill that you will develop only by practice. I haven’t practised it so much, but if you want to get better at it, you could practice it by sharing posts on different Facebook groups.
In nowadays, Facebook can share your posts impacts in real time. It can show you have many people did your post reached on groups and how many people have engaged it. Click here to see how to share a post to Facebook. Beware that there is a very thin line between an eye-catching title and a “click bait” title.
4) Give your website a “taste”
Be honest, how many times you saw those long posts or pages online and you left halfway through your reading? They are absolutely boring and monotone!
People get bored very quick when all they have to do is to read and read content. Give them a break. Insert from time to time a subtle image or a relevant video that will raise their attention. You can also add more effects to your website by writing with different fonts or with different colours or even breathtaking animations.
5) Put yourself in your visitor’s shoes
I think the most important thing you have to do when you try to advertise or sell a product is, to be HONEST. If you were your visitor and you would read all your content, would you be convinced to buy it? Would you have a second taught?
Never assume that your visitor is stupid.
Stay honest and write exactly what is your real opinion. Especially in the situation where you have to choose between promoting a product that is good but you get less money from it and promoting a scam or a lower quality product that will reward you a higher commission than a legit/better product. Being honest will gain your visitors’ trust and they will come back to try out other products and perhaps they will even recommend you to other people. On the other hand, scamming your audience will result in a negative impact and you know as well as me that bad reputation spreads fast.
Writing product reviews and website content is not something that you are born with. It takes time and dedication in order to improve it. For example, I am still far away from writing as a native, but with time, I hope I will improve my English skills.
The worst thing you can do is to not write. Write as many articles as you can. Only benefits come from this:
- Trust building;
- It will improve your grammar. Especially if you are non-native (like me).
- And with time your articles might generate you some profit.
When I heard for the first time that I had to write articles I was completely terrified. Especially when Kyle(WA Owner) told me that I had to write around 1,500 words per article. I was like “C’mon even if I tell my whole childhood story I won’t get over 1,000 words, how the heck would I write 1,500 words?!?!?!”
Now, I tend to write around 800-1000 words. It is pretty easy for me because I got used to it and in general, if I know what to write about, it would take me an astonishing 25 minutes to create a post or a blog. For example, yesterday my schedule was off the record because my girlfriend was visiting me and I succeeded in writing 3 articles in around one hour and a half.
Therefore, don’t be afraid of writing. Remember that no one was born perfect!
Now that you know how to create a new page/post, the only problem that you will probably encounter is:
“What do I write on it?”
You can write any relevant information to your niche. The first thing you have to do is to think about the core of your website. You can write about absolutely anything and trust me when I say it “There is always something to write about it”. Since I am a member at Wealthy Affiliate, I stumble across websites from lots of people. Indeed, the websites in the make money online and losing weight are countless, but I have seen a large diversity of websites. For example, I came across websites with niches as Wedding, Cat Food, Boxing, Dog Training, Scuba Divers, Cannabis(lolz), Bees, Chocolate, Honey, Clothes, Physics, Insurance, Computer security(more about antivirus and other software components) etc.
In every domain, there are a lot of things to write for. I temporarily have three websites. This is one of them, I also have a website about losing weight( which I am currently struggling with) and I even have a website about “Halloween Costumes”. The Halloween Costumes was my first website and in less than a month I actually succeeded in creating 21 pages and 9 posts. I created all that while starting literally from 0. I joined Wealthy Affiliate created a few websites and it was less than a month from Halloween when I realised that a website concerning Halloween costumes could be a hit. Obviously, I failed big time because I was a newbie and didn’t know what to expect and how to implement anything. Check this post here to learn some of the mistakes that I made on that website.
Discover what to write about while creating content
So I knew nothing and in less than a month I created a few websites, I deleted all of them and succeeded in creating a website with 21 pages and 9 posts. I never knew what to write about and I only had one idea: It got to be about Halloween. I started writing three main topics down Halloween Costumes for Men, Women and Children and created pages about them. Then, while I was exploring affiliate programs such as Amazon and Shareasale, I started to realise that this “specific niche” was way larger than I ever taught. As I dig more and more and while searching on Amazon and ShareSale for products to review, I found more ideas for content:
My point? You just have to put some time aside, start with a few ideas and with time you will discover more and more ideas on what to write about.
Spying your competition
Spy your competition as much as you can. This is one of the best sources of creating content. It doesn’t matter what niche you are in, you will always have competition. So, why not take advantage of it?
Your competitors are a rich source of inspiration. They are also easily to reach, for example, a simple search of your niche on Google should reveal at least 2-4 pages of your competitors. Spy only on the first 10 results since Google ranks the best websites on the first page(I will come to this in the next lesson).
Make sure that you will not steal content ideas only for one competitor. For example, at my Halloween website, I researched at over 10 competitors and created content for my website as I wanted it to be. By spying on your competitors you will be able to choose their top topics and put them together on your website. I am not saying to copy paste their content. This will be bad for your website ranking. I usually spy on my competition and take only the topics that I find interesting. For this website, an example could be the Earn Money Online category and the Scams category(I am currently working on it :D!).
How can you use Google as your partner? Google Alerts is the response.
In a few words, Google Alerts is a powerful feature that every blogger and website owner should use. It is free and simple to use. Basically, Google collects information from all around the web and it can provide you, trough google alert, the possibility to show you the most recent news regarding your niche. Therefore, you could easily enter your niche for example “internet scams” or “lose weight” or “cooking recipes” or any combination of words you can think about and Google will send you an e-mail with the top news of those words during that day.
Check here how to set up Google Alerts
It doesn’t matter what your niche is about, I am pretty sure that there is a Facebook group or page of it. Insert your niche in the top search bar and press search. You will find very many pages and groups that talk about your niche and you can easily come up with new content ideas.
For example, I am currently in many groups of making money online. You can imagine that there are many wolves that want to scam people like me and you and take money from them. Well, I can use them as my own source of content and I could easily research their scams and write a review on my website. The best part? I didn’t even need to research for content ideas. It basically came to me.
It is not just for making money online, there are many other niches that could use Facebook groups. For example, you can review different weight loss methods or dating advice or how to start up a business or cooking recipes. Any niche you have, you can just join a relevant group and find content about it. Let’s say something more unusual such as… space exploration. I just searched them on Fb and found more than 15 groups. Most of them are groups of over 1000 members. Basically, whenever they will post any innovation, I can just follow the link, read the article, do a little more research and BOOM just like that I get an awesome interesting article for my website.
You can do the same with other social medias such as Twitter, Pinterest, G+, Instagram, Youtube and Reddit. The content ideas are there waiting for you to exploit them.
Alphabet soup is another free and powerful technique which you could use. However, I will discuss this one with examples in the next lesson.
How many pages or posts should I publish a week?
In order for your website to have success, I would advise you to publish around 3 pages a week. It won’t take you long to create them, perhaps half a days for beginners. However, at WordPress, you have the option to schedule your content and set a day for when it will be automatically published. I exploit that function. In the last two days, I created 6 posts/pages meaning that I have completed my assignment for two weeks. Cheers to that! However, there are people that publish around 7-14 posts per week, but those hired content writers.
Should I hire a content writer as well?
The short answer is No. Check this post to see why I think that it is bad for you to hire a professional writer.
Any other questions? Ask them below and as always I will respond them as soon as I can! Thanks!